Wroks Case Page | Codapes Studio

Project cost₹ XX,XXX

StatusCompleted in 2025

DesignerJay Thaker, Arjun Mehta

Our Studio was tasked with creating unique and functional packaging designs that not only protect the product but also elevate the brand’s presence in the market. The objective was to design packaging that is visually appealing, user-friendly, and aligned with the brand’s identity, ensuring it captures consumer attention while standing out on retail shelves.

Packaging plays a vital role in influencing customer purchase decisions. The challenge was to balance creativity with practicality, making sure the packaging was sustainable, cost-efficient, and visually impactful without compromising functionality.

overview

The Result

The final packaging design featured innovative layouts, vibrant colors, and strong branding elements that immediately drew attention. We integrated clear typography, product highlights, and storytelling visuals to create packaging that was both attractive and informative.

By combining aesthetic design with consumer psychology, the packaging successfully enhanced the brand’s identity, strengthened customer trust, and added a premium feel to the product.

The Process:

● Step 1: Researching the target audience, competitors, and retail positioning.● Step 2: Brainstorming packaging concepts with creative + functional ideas.● Step 3: Developing mockups with material, texture, and design variations.● Step 4: Finalising the packaging with branding consistency and visual appeal.

Solutions: